We intend to donate more when we feel cold. Why? Experiencing cold makes us feel excluded and we try to alleviate this by getting connected to others.
In the beginning, there is perception. Long before you paid attention to something or formed a memory, your brain used its extensions, the senses, to gather input, calculate the probability of certain outcomes, and ultimately – predict what’s your best course of action to keep you in a good shape.
Low volume music promotes healthier food choices; so does high-pitched music. What is most amazing is why is this so. Read on.
Attention might well be the most important resource and tool we have. Here's why.
We try to compensate for the lack of control we experience in romantic crushes with seeking more variety in consumption. Choice "is considered a form of exerting control over and mastering one's environment", thus looking for and experiencing variety increases our sense of independence and agency.
We perceive others are being more trustworthy when we see them at eye-level. In both of the other options (from below or above) trustworthiness is consistently lower; it doesn't matter whether we look at people from below or from above - we trust them less.
Millions of people listen to music while driving to fight fatigue. How fast a music should you choose to keep your level but and at the same time remain focused?
Visual congruence makes you more positive towards a brand sponsoring your favourite sport team. Read on to see why.