Self-esteem has a fundamental impact on the way people navigate the world. A lot of us buy products that present us in more positive light, but low self-esteem people are actually more driven by the desire the verify their negative self-views. As a result, they tend to gravitate towards inferior products. Read on to understand why.
How others refer to us can have a substantial and surprising impact on our actions. See how and why being reminded of our middle names nudges us towards more virtuous consumption.
How many calories do you think there are in a kiwi? It depends on how abundant you think kiwi is. Read on to learn more about the "food scarcity effect".
Low volume music promotes healthier food choices; so does high-pitched music. What is most amazing is why is this so. Read on.
We try to compensate for the lack of control we experience in romantic crushes with seeking more variety in consumption. Choice "is considered a form of exerting control over and mastering one's environment", thus looking for and experiencing variety increases our sense of independence and agency.