Social distancing will have a plethora of unintended consequences on how we live our lives. Check out some of the aspects we stand to lose in a touchless world.
Being touched by others makes us feel more secure and safe, which is not inherently bad, except when it backfires. Read on to learn how and why.
We try to compensate for the lack of control we experience in romantic crushes with seeking more variety in consumption. Choice "is considered a form of exerting control over and mastering one's environment", thus looking for and experiencing variety increases our sense of independence and agency.
Visual congruence makes you more positive towards a brand sponsoring your favourite sport team. Read on to see why.